Inspire yourself and the ones around you

We believe that what you wear can shape how you feel and how you show up in the world.

Our Purpose

In a world that constantly pulls us in different directions, it’s easy to lose sight of what truly matters.

That’s why we create clothing that helps us feel grounded, inspired, and positive throughout the day.

Our casual wear is designed to inspire, remind us of what really matters and celebrate positive living, here and now

Our Values

Uplift & Inspire. Every design is created to elevate your mood and spark positive change in yourself and the ones around you.

Present Mindset. We believe in the power of staying grounded in the here and now, embracing what truly matters in each moment.

People First. We're committed to exceptional service and genuine relationships with our community. Your experience matters to us, from the moment you discover us to long after your order arrives.

Sustainable Making. From thoughtful design to responsible manufacturing, we honor both people and planet in everything we do.

Style with Purpose

We don't focus on trends that fade. Instead we focus on timeless messages that transform. Our casual wear bridges the gap between style and substance.

When you wear HERE NOW CASUAL, you're not just wearing outfits that look great, you're carrying a meaningful positive message into the world and inviting others to follow.

Sustainable Apparel

We believe in creating clothes the right way. Instead of mass-producing finished outfits that might end up as waste, our designs are added to the outfits only after an order is placed. This means no excess finished inventory sitting in warehouses and no unsold garments ending up in landfills.

Our quality garments are manufactured by suppliers who share our values of supporting sustainable practices, treating people with respect and caring for the environment.

Ready to Spread Some Good Vibes?

Discover casual wear that reminds you of what matters most. Explore our collections below and find pieces that resonate with your values and inspire your daily life.

Inspire yourself and the ones around you